Swiftsender™ is a comprehensive, online email marketing system for companies and organisations of all sizes.
Swiftsender™ allows you to manage every aspect of an email campaign, from building a list and creating personalised newsletters, to measuring campaign results and sending automated follow up emails.
Totally web based - no downloads/software needed
Use our built-in templates, import your own, or let us design one for you
Fully managed campaigns
UK based company with REAL phone and email support
Advanced tracking and reporting
Swiftsender™ is completely web-based - no software to download
or install on your system. Everything runs directly from your web browser,
meaning that you have 24/7 access to Swiftsender™ from any computer with a
browser and an Internet
Email marketing also relies on effective, creative design to create impact and drive responses. We know branding is critical to your email marketing campaign, and our creative designers work closely with you to ensure your designs are effective and on-brand.
Our email design process focuses around:
a clear message
a strong call to action
Depending on your package, there are various degrees of involvement with the design side with you. Our designers have created 25 editable templates for you to customise, and we can produce bespoke templates as appropriate.
Create emails in text, HTML or "multi-part" (text and HTML) formats. Swiftsender™ will make sure that your subscribers email client automatically shows the format that is best suited for their computer - automatically!
Easy to use HTML editor. Create your HTML newsletters using the integrated and very powerful WYSIWYG (What you see is what you get) HTML editor and create rich text, links, lists, etc directly through your web browser.
25 HTML templates. Editable templates provided FREE OF CHARGE.
Pre-send testing. Swiftsender™ allows you to view your HTML email as it will appear on the most popular releases of major email clients such as Microsoft Outlook, Lotus Notes and Entourage.
SPAM testing. Before you send, use Swiftsender’s Spam tester to see if there is a potential problem with your email overcoming spam filters
Send to huge mailing lists. Sending emails with Swiftsender™ has been tested successfully with hundreds of thousands of subscribers, so no matter how big your list grows, Swiftsender™can cope.
Automatic link tracking. All links in your newsletter can be tracked for click-through stats which you can then view and download.
Powerful targeted sending. Use Swiftsender™ built-in targeting to send emails only to subscribers who match certain criteria - for example, only send an email to females over the age of 21 from London.
Automated bounce handling. Eradicate erroneous subscriber emails using Swiftsender™ simple 'bounce handling system'. Simply send your newsletter, tell Swiftsender™ how you want to handle the bounced emails, and that is it!
Dynamic unsubscribe links. With one click you can easily insert a link to un-subscribe at the bottom of your emails. In some countries, this is required by law. Swiftsender™ automatically personalises the unsubscribe link for each subscriber that receives your email!
On-queue autoresponders. Create a series of unlimited text/HTML autoresponders and have Swiftsender™ send them to your new subscribers automatically.
Send and schedule newsletters. Now newsletters, as well as autoresponders can be set to be sent on the date and time that you want.
Upload and send attachments. Newsletters, templates and auto responders all include full support for adding and sending attachments.
Viral marketing. Forward to a friend, or multiples of friends, with a message facility
Advanced tracking and reporting. Swiftsender™ automatically tracks and reports how many subscribers open your emails, which links they click on, etc. Then, from the Swiftsender™ control panel you have complete access to this tracking data in easy-to- view reports.
Real time reporting. Every email sent is tracked in real-time
Exportable to Excel or database. Export in .csv format.
Clear and concise reports. Management reports and graphs reveal the success of your campaign. Allows marketing managers to easily build presentations. [picture screen print of reports and graphs
If you are having email delivery problems, you have come to the right place. At ,Swiftsender™ we are committed to making sure your email gets where it's supposed to go and this page has what you need to get it there. Delivering emails successfully is dependent on many things, but the most important of which is your reputation as a sender and how well you follow certain rules - so keep reading!
As spam levels increase, so will anti-spam filtering technology. ISPs today have really starting to crack down and are getting very serious about controlling this problem. Unfortunately, there is no one solution and many legitimate emails are caught in filters or blocked inadvertently which is what's known in the industry as a 'false positive'. Authentication, IP/Domain-based reputation, content filters, blacklists and Junk folders are only a few ways they use to detect and help deal with spam.
General Rules If you are sending commercial email to anyone, it is very important you know the law of the land before you schedule anything or you risk getting into some serious trouble. The Federal Trade Commission released the CAN-SPAM Act in 2003 which is a set of minimum requirements all commercial emailers must adhere to by law, but it's important to note here the key word is 'minimum'. These requirements will not guarantee your email stays out of the junk box, which is why the Messaging Anti-Abuse Working Group was kind enough to put together the MAAWG Sender Best Communications Practices guide in 2004 (recently updated in 2008). This is really the 'Holy Grail' of what to do and what not to do.
Strict data protection and anti-spam laws place a number of obligations on all email marketers. We automate many of your obligations for you – including unsubscription management and bounce handling.
We're registered under the Data Protection Act, UK based and have strict security and opt-in policies, so you can rest easy knowing you're on the right side of the law.
Relevant Articles Worth reading
IAB - Email Data Management Best Practices
MAPS - Guidelines for proper mailing list management
Smart Biz - What Does the CAN-SPAM Act Mean to Marketers?
Marketing Sherpa - How to Get Your Preference Center CAN-SPAM Compliant: Our 3-Step Fix
Return-Path - Best Practice Guide: Your Reputation Holds the Key to Deliverability
"Swiftsender is fantastic software, very easy to use. Excellent stats. Great value for money. - Richard Jenkins, MD, 1st for Car Hire, Cardiff
"We opted for the managed service because we do not have the knowledge resource in-house. Cannot praise Pinnacle enough."- Richard Davies CEO, Computer Recyclers UK Ltd
"Great product, great company - highly recommended"- James Lynch, Martyn Prowel Solicitors, Cardiff
"Swiftsender is very easy to use, comprehensive and gives us excellent feedback with the reporting stats. Highly recommeded."- Sue Allen, Latium Building Products, Scunthorpe
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